Prepare tomato broth by blending tomatoes, onion, garlic, cumin, chicken bouillon, tomato bouillon, salt, and 2 cups of water until smooth.
Preheat oven to 350 degrees Fahrenheit.
Heat oil in a pan, add rice, and fry until golden. Add optional jalapeno for extra flavor.
Pour in the tomato broth, bring to a simmer, adjust salt if needed, and add cilantro.
Cover and transfer to the preheated oven, bake for 25 minutes.
Remove from oven, fluff rice with a fork, and check for broth absorption. If needed, bake for an additional 3-5 minutes.
Let the rice sit covered for 5 minutes before serving.
Enjoy your perfectly cooked Mexican rice!
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